E-Marketing

The Importance of E-Marketing

Digital Golf Network is focused on the golf industry and ensuring its development and growth.

There are two things a golf club simply must do if it is to succeed in today’s climate – market professionally to its visitors and communicate effectively with its members. Our e-marketing solutions have been built and designed for you to achieve these objectives and excel in the online environment.

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Digital Golf Network Marketing Solutions

E-Marketing Solutions

E-mail Marketing Icon. Business and Finance. Isolated Illustration. Desktop computer with e-mail notification.

Email Marketing

Email marketing is one of the most widely used marketing channels and the cornerstone of any multichannel marketing campaign. It is effective for promoting products and services, building social communities from an opt-in database, and promoting unique content to nurture the customer relationship.

We offer one of the most powerful email marketing tools available to golf clubs. Our email marketing solution ensures that you are able to engage easily and effectively with your target audience.

We have ensured the system integrates seamlessly with your customer relationship management applications. It is also packed full of intuitive technology including advanced campaign reports, template easy editor and document manager. This is a system that will really revolutionise the way you commuicate with members and visitors.

Features & functionality

1. Drag-and-drop editing
Our system ensures that no code knowledge is required. You can design and build emails using a simple drag-and-drop facility.

2. Templates
Add your own template design from the free email template library or request a bespoke design from us.

3. Mobile-responsiveness
Reach a wider audience with mobile-responsive designs – optimised for all screen sizes.

4. Personalisation
Personalise your emails and remind your customers that they are more than just a number. Our system allows you to easily add names and other customer-specific information to your campaigns.

5. Measure results
Our system allows you to assess your previous email marketing campaign and plan for the next one. At a glance, you can see the number of opens, clicks, forwards, unsubscribes and bounces of every email campaign you send.

6. Manage your contacts
The system helps you build and segment your customer database and maximise open rates. You can segment based on different subscribers into specific groups for target email campaigns.

7. Lead management
The system can link to your website so contact data can be captured for your next campaign straight into your email marketing campaign account.


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Golf Club Marketing Resource

Golf Club Marketing resource is a subscription website jam packed with ideas, templates and best practice knowledge designed to get your golf club building sales and marketing into its everyday business.

It’s aimed at those golf clubs which already have an active marketing approach, or those looking to get started. A simple subscription you can cancel at any time offers your golf club the opportunity to unlock a wealth of knowledge, advice and ideas from the golf sector and other industries, supported by a bi monthly digital magazine


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Marketing Strategy Support

Does you golf club have a vision for the future? Have you cut costs and are now looking to drive revenue but not sure where to start?

A one off business and marketing strategy consultation with Jane Carter can help you make sense of where you want to be and how you can get there. We will help you formulate a SMART vision for growth at your golf club and the next steps to putting it into reality. A cost effective service to provide your golf club with an action plan for practical, effective but simple steps a golf club can take to secure its future.


CourseTrends Integrated Internet Marketing System

We also offer CourseTrends’ Internet Marketing System that is a comprehensive solution designed to manage all aspects of your online marketing activities.

The solution offers your golf club a marketing tool which will transform your business and ensure all your marketing efforts are planned and controlled together.

Central to the Course Trends’ Internet Marketing System is the Dynamic Intelligent Marketing Engine (DIME) software. This powerful software integrates information collected from your POS, tee sheet, website, mobile apps, booking engine, social media networks and industry level data to help you understand and market to your customers easily.

Interested? Contact us today for more information